SEO

Boost your website’s ranking and quality through a natural search engine positioning close to your customers’ expectations.

SEO at the center of your Web strategy

The SEO (Search Engine Optimization), corresponds to all free techniques, called organic or natural, which do not go through a paid referencing (purchase of keywords, campaign budgeting …).

Generally, natural referencing is based on three objectives: raising its positioning as high as possible on the search engine, retaining users and encouraging users to convert their simple visit to the site into actions (conversions).

The benefits of SEO on your business

High position on the search engine
User-oriented optimized site
Efficiency of the acquisition tunnel
Increase your web traffic
Increase your conversion rates
Validation of your objectives
Optimizing your ROI

Convert your visitors into customers

A good SEO strategy does not only include the positioning of the site on the search bar. It must also make it possible to transform simple visitors to the site into actors who will carry out actions, also called conversions.

These conversions are essential because they allow you to achieve your goals. Depending on these objectives (make people buy your products, read an article, encourage them to contact you…), the actions will be different.

Clearly defining your needs and objectives, quantifying them in attainable measures (KPIs), understanding the behavior of your users, and finally generating conversion levers to reach these objectives, are essential steps in SEO, as well as for the development of your online business.

Types of conversions

Purchase

Essential for e-merchants who wish to increase the sale of their products online.

Lead

For agencies and service providers, who wish to be contacted by their clients, or who wish to collect information from users.

Impression

Ideal for Blog owners who want users to read their articles.

Click

Type of conversion often used for paid referencing, but also in SEO to understand user behavior, but also to test the effectiveness of your acquisition channel.

Understanding and adapting to user behaviour

Setting your goals means responding to the needs of your business. But if we do not listen to customers and users, to their own needs and expectations, these objectives will be difficult, if not impossible, to achieve.

That’s why a good SEO strategy must include the customer expectations, track their behavior, understand their expectations in order to set up the best SEO possible.

A good SEO strategy does not only include the positioning of the site on the search bar. It must also allow to transform simple visitors on the site into actors who will carry out actions, also called conversions.

These conversions are essential because they allow you to achieve your goals. Depending on these objectives (make people buy your products, read an article, encourage them to contact you…), the actions will be different.

Clearly defining your needs and objectives, quantifying them in attainable measures (KPIs), understanding the behavior of your users, and finally generating conversion levers to reach these objectives, are essential steps in SEO, as well as for the development of your online business.

Our SEO Strategy

Audit

A preliminary audit is important to understand your expectations, the analysis of your online presence to detect your strengths as well as your weaknesses, in order to recommend the best possible strategy.

Setting goals

We analyse your needs in order to determine together the objectives you wish to achieve on your online activity (sell products, make contact, present an advertisement).

KPI integration

KPIs (Key Performance Indicators) are quantifiable and achievable objectives (e.g. increasing the number of new users by 15%). Adaptable and modular, KPIs make it possible to determine whether the performance linked to the previously defined objectives should be revised upwards or downwards. For example, if an increase of 20% in the number of new users is achieved while the KPI was set at 15%, it is preferable to revise the KPI upwards (30% for example).

Definition of the levers

Leverages are the different ways to achieve KPIs through conversions. If, for example, a KPI is based on user retention, then the levers to actuate are the optimization of the user experience as well as the website content.

Configuration of analysis platforms

In order to configure your tags and track your user traffic on your website.

Integration of levers

Our SEO action levers

Page code optimization

Strategic analysis

CONTENT DEVELOPMENT

OPTIMIZATION AND MONITORING OF CONVERSIONS

BACKLINKS

GEOLOCALIZED REFERENCING

Website mapping

keyword strategy

User interface